ALT/1977: WE ARE NOT TIME TRAVELERS
Alex Varanese has redesigned 4 common products from 2010 as if they were designed in the year 1977. The result is a nostalgic set of ads that capture the spirit of the true ingenuity behind the products we use every day while reminding us, through subtle text, of the products the have replaced. Ads like these in 1977 would have certainly been advertising the items that these now overshadow, like “supercomputers”, phonographs, Atari systems, and telephones. That is what makes these art pieces so successful and interesting. Nice idea.
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